Branding, art direction, motion graphics, set design
Guided by Raphael Attias
Using motion as the driving force, I decided to create a branding system for a mock TEDx Singapore event. I created animated versions of posters, banners and stage introductions using Adobe After Effects, all themed appropriately with the official TED brand colors. I decided to experiment with animated variable fonts, with the large ‘X’ forming the standout feature in all design materials. The original Helvetica typeface was updated with Helvetica Now, which was also used for topic and speaker headlines. I also created animated icons for different topics, and used them as graphic elements throughout the posters and banners.