The Future-Proof Ecommerce Report

Details
Editorial Design, Data Visualization

Client
Swap Commerce

Date
2024

Credits
Creative Direction: Alex Kirsch
Design: Alex Kirsch, Anmol Govinda Rao
Copy: Roytel Montero
Marketing: Juan Pellerano, Kristin Rose
Data & Research: Wakefield Research

To understand the evolving demands of the eCommerce industry, Swap (in collaboration with Wakefield Research) conducted a survey among 100 eCommerce experts to gain their insights on the challenges facing the industry and share their recommendations for managing global growth.

We approached this thought piece with an editorial lens to give it authenticity, subverting Swap’s digital-heavy brand system to adapt it for a ‘print’ medium. Additionally, we used this opportunity to explore data visualization patterns and graphics that can be folded back into the broader brand system in the future. The report was distributed digitally through LinkedIn and promoted through other key marketing channels.