Branding, art direction, editorial design
Design collaboration with Sharlene Deng, Jacob Lee
Every year, RISD’s Orientation programme takes on a fresh new identity welcoming the new students that start their college journey. The RISD Design Guild is given the yearly task of designing the visual branding for the Orientation event.
For 2022, the visual identity was inspired by the outdoor environment, hoping to inspire and stimulate new students during the post-pandemic college life. The identity system was applied to materials such as booklets, presentation slides and posters.