Google I/O 2024
Details
Visual identity, brand guidelines and applications
Client
Google
Date
2024
Credits
Creative Direction: Daniel Chandler
Design Lead: Natalia Grosner
Design: Alex Kirsch, Alli Berk, Caroline Hunter, Crystal Zapata, Jeremiah Chiu, Mathilde Vallée, Ramzy Masri, Adi Goodrich, Jess Marak
Animation: Chris Anderson, Gung Kai Koo, Mathijs Luijten, Mike Russo, Nicolo Bianchino
Photography: Erik Benjamin
Google I/O brings developers from around the world together for engaging discussions, insights from Google experts, and an exclusive preview of the newest innovations. This year’s event attracted over 5,000 in-person attendees and garnered nearly 2 million views over broadcast.
In line with Google’s full embrace of the AI era, we wanted to create an identity that exuded innovation while still being unmistakably Google. By incorporating the four brand colors into dynamic new gradients and utilizing an illustrative grid system, the identity hints at the cutting-edge AI advancements to be unveiled. This cohesive identity was implemented across spatial design, broadcast materials, and digital experiences.