Branding, art direction, interface design
Design collaboration with Hamin Jeon, Samantha Falcon, Tashfia Raisa
Project collaboration with Isabella Jonna, Sophia Prager, Julia Gehringer, Megan Beeh, Hamin Jeon, Samantha Falcon, Tashfia Raisa, Wayne Luan, Shivani Dahiya, Ibukun Babatunde, Maddie McEvoy, Margot Lopez-Silvero, Jason Cai, Jon Ziebarth
Mentored by Fernanda Canellas, Design Director
Each year, Siegel+Gale hosts a diverse group of summer interns across their offices and practices. Interns are given a chance to assist department mentors as we learn about branding through real client work, and finally get to work together to create a brand based on a fictional project brief.
Given a fictitious prompt of reinventing Blockbuster as a streaming aggregator that partners with and provides access to a vast variety of streaming app content and subscriptions in one place, we developed the brand strategy, visual identity, and overall experience of this new service.